Retail lighting design has become a more complex art form in today’s marketplace. Many of the most successful retailers across the country can trace their success back to the design of their lighting departments. In fact, many of these same retail establishments that have devoted their lives to retail lighting design are now experiencing a decline in business due to the recession. If you want to create a dramatic retail space that can help to increase your profitability, you need to hire the services of a Myers, FL professional lighting design company.
Proper lighting for retail spaces not only increases customer awareness, but it can also increase sales. When retail stores fail to utilize proper lighting to emphasize the goods they’re trying to push in a certain direction, its effort in drive sales out of a certain direction. End caps should be faded down and out of sight in the shadows. Similarly, overhead lights on newly stocked merchandise should be neutralized with under-cabinet lights. These simple lighting changes can go a long way in making your retail space stand out from the crowd.
When it comes to retail lighting design, color can make or break a store’s appeal. While the general rule of thumb is that white is the best color to display merchandise, certain fixtures can be designed to offset the white and promote color-based merchandise, like red, green and blue. The colors of retail lights can also help to build brand awareness. A popular approach is to balance out colors of different fixtures with one-tone or double-tone floor displays, furniture and lighting fixtures. The concept works particularly well with bold artwork and distinctive signage. Red signifying the hot item on the shelf or blue signifying the milk product in the fridge can draw attention to products in a highly targeted way.
With today’s emphasis on cellular phones, retailers can take advantage of this trend by spotlighting cell phone applications. Popular examples include a floor lamp styled like a cell phone or an LCD wall mounted fixture that displays text and incoming calls through a viewfinder. Another option is a floor lamp with a mosaic pattern of acrylic circles and squares wired together. The effect is somewhat reminiscent of the old style pin-on-tack labels used as a quick promotional method. Retail lighting design can be as simple as adding a lamp or globe to a wall or incorporating unique lamps and fixtures that coordinate with branding.
Finally, don’t forget to consider lighting codes when renovating. Retailers with existing leases should check with their lease holder to find out what the current lighting code restrictions are. While some leases may allow fixtures beyond what is considered traditional, such as a chandelier or sconce, others may not have this flexibility. If your retail space is vacant, or you plan to sell the building, it’s a good idea to contact the city about any existing regulations or rules for construction, decor, and/or retail lighting design. A qualified lighting specialist will be able to help you determine whether there are any additional regulations that could restrict your new retail fixtures.
When considering retail lighting design, it’s also important to choose a company that has experience and expertise in the field. Even if you’re a first-time lighting designer, lighting professionals have experience working with a variety of clients and designs. The best lighting providers use multiple options and often test fixtures before sending them to production for sale. They’ll work closely with you to ensure that all of your needs are met, and they’ll handle all of the permits, permitting, and inspections required. If you’re considering a lighting company to help increase your retail space, it’s important to choose one that can provide a complete package of services that allows you to maximize the lighting opportunities in your space. For a quality lighting design services visit https://www.southfloridalightingdesign.com/commercial-lighting-design-fort-myers-fl/.